Effective Date: 15 April 2025​

 

1. Introduction

Elusive Creative Agency ("we," "our," or "us") is committed to protecting your personal data in compliance with the General Data Protection Regulation (GDPR) and applicable Belgian data protection laws. This policy outlines how we collect, use, and protect your information, including our use of cookies and similar technologies.​

 

2. Types of Data Collected

We may collect and process the following categories of personal data:

• Contact Information: Name, email address, phone number, and postal address.

• Professional Information: Job title, company name, and industry sector.

• Communication Data: Records of our correspondence, including emails and messages sent via our website.

• Website Usage Data: IP address, browser type, operating system, referring URLs, and information on how you interact with our website.​

 

3. Methods of Data Collection

We collect personal data through:

• Direct Interactions: When you fill out forms on our website, subscribe to our newsletter, or communicate with us via email or phone.

• Automated Technologies: Through cookies and similar tracking technologies when you visit our website.

• Third-Party Sources: We may obtain business contact information from publicly available sources or third-party providers like Apollo and Instantly, ensuring that such data collection complies with GDPR requirements.​

 

4. Purpose of Data Processing

Your personal data may be used for:

• Service Delivery: To provide and manage our services, including responding to inquiries and fulfilling orders.

• Marketing Communications: To send you information about our services, promotions, and events that may be of interest to you.

• Website Improvement: To analyze website usage and improve our online offerings.​

 

5. Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

• Consent: When you have given explicit permission for us to process your data for specific purposes.

• Contractual Necessity: To fulfill our contractual obligations to you or to take steps at your request before entering into a contract.

• Legitimate Interests: We may process your professional contact information under the legal basis of legitimate interest to inform you about our services that may be relevant to your role or business. This includes sending marketing communications to business email addresses obtained from public sources or third-party providers like Apollo and Instantly.​
  
  Before processing such data, we conduct a Legitimate Interests Assessment (LIA) to ensure that our marketing activities do not override your fundamental rights and freedoms. You have the right to object to this processing at any time by contacting us at hello@elusivecreativeagency.com.​

 

6. Data Sharing and Transfers

We may share your personal data with:

• Service Providers: Third parties who provide services on our behalf, such as email marketing platforms and analytics providers.

• Legal Obligations: When required by law or to protect our rights and interests.​

 

If we transfer your data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.​

 

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.​

 

8. Your Rights

Under GDPR, you have the right to:

• Access: Request access to your personal data.

• Rectification: Request correction of inaccurate or incomplete data.

• Erasure: Request deletion of your personal data.

• Restriction: Request restriction of processing your data.

• Objection: Object to processing based on legitimate interests.

• Data Portability: Request transfer of your data to another service provider.​

To exercise these rights, please contact us at: hello@elusivecreativeagency.com​

 

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website traffic.​

• Essential Cookies: Necessary for the website to function properly.

• Analytics Cookies: Help us understand how visitors interact with our website.

• Marketing Cookies: Used to deliver relevant advertisements.​

You can manage your cookie preferences through our cookie consent banner or your browser settings.​

 

10. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.​

 

11. Contact Information

For any questions or concerns regarding this policy or our data practices, please contact us at:

Elusive Creative Agency
Email: hello@elusivecreativeagency.com​